MUMBAI: Paramount Pictures International senior vice president international marketing Douglas Finberg has been named executive vice president international marketing of Marvel Studios.
Finberg will report to Marvel Studios President Kevin Feige and Marvel Studios COO Tim Connors.
In his new role, Finberg will be responsible for developing and overseeing the worldwide marketing campaigns for the studio’s slate of upcoming films, including Iron Man 2 (7 May, 2010), Thor (20 May, 2011), The First Avenger: Captain Amercia (22 July, 2011) and The Avengers (4 May, 2012).
In September 2008, Marvel Studios signed an agreement for Paramount to distribute five Marvel-produced feature films on a worldwide basis, with Tele Munchen distributing Iron Man 2 in Germany and Austria. Marvel Studios plans to tap Finberg’s experience establishing international marketing campaigns, systems and programs while broadening the reach of its releases on a worldwide basis. Finberg will work closely with the Paramount marketing and publicity teams to optimize the return on investment from creative, interactive, media, publicity and strategic campaigns for Marvel Studios’ theatrical and home entertainment releases.
"Doug’s strong international experience in establishing entertainment franchises, coupled with his first-hand knowledge of Paramount’s marketing and distribution operations, will be of enormous benefit to Marvel as we bring our films to the global marketplace," said Feige.
Finberg added, "In just a short time, Marvel Studios has been established as a premier film studio for blockbuster entertainment. I’m looking forward to being part of that continued success and leveraging the Marvel characters’ strength on a worldwide basis."
Finberg held his role at Paramount Pictures International since February 2006. Before joining Paramount Pictures International, Finberg was part of DreamWorks SKG, where he helped launch the company’s international theatrical division. At the beginning of his film career, he worked with Universal and MGM/UA and was also with LucasFilm Ltd.