Mumbai: Marvel Studios, a subsidiary of Marvel Entertainment, has entered into its first basic cable distribution relationship for its self-produced movies through an agreement with FX. Under the terms of the five-picture deal, Marvel Studios will provide FX with the rights to five of the studio’s upcoming feature films including this summer’s highly-anticipated Iron Man and The Incredible Hulk. The remaining films will be named by Marvel at a later date.
"FX is a great home for Marvel Studios’ movies," said Marvel Studios chairman David Maisel. "Chuck; FX President and General Manager, John Landgraf, and his team have a strong understanding of the unique appeal of Marvel movies. This deal is a great vote of confidence for not only Iron Man and The Incredible Hulk, but the overall launch of the new Marvel Studios."
The pact also includes significant FX marketing commitments in support of each film’s theatrical release. But the agreement does not include broadcast television rights, Canadian rights or the second free TV window.
Iron Man arrives in theatres in North America on 2 May and The Incredible Hulk will be released on 13 June.