MasterImage 3D expands operations with European office launch

MUMBAI: 3D company MasterImage 3D has expanded its operations with the opening of its European office.


Located in the UK’s Pinewood Studios, the new office serves the fast-growing number of theaters adopting MasterImage’s 3D digital cinema systems across Europe and will help drive adoption of its auto-stereoscopic 3D display systems.


Cinema technology veterans Brian Kercher, newly named managing director of 3D cinema, MasterImage 3D Europe, and Andrew Lee, director of sales engineering, are leading the company’s European operations.


MasterImage provides 3D solutions for cinemas, flat panel displays for televisions and mobile devices, and cameras. In the past six months MasterImage has doubled its theatrical market share, with more than 1,600 systems installed worldwide (over 500 of them in Europe). All six major Hollywood studios, along with independent distributors, support the MasterImage format for their 3D features. In 2009 the company also commercialized the world’s first glasses-free 3D mobile device, the Hitachi Wooo.


"When I encountered MasterImage’s technology I was struck by the opportunity. The company had an incredibly strong offering and a significant opportunity for growth in Europe. The quality of the MasterImage 3D presentation is unrivaled, and it has a cost of ownership that cannot be matched by 3D technology that uses expensive glasses or an endless ‘seat tax’ business model. Plus, MasterImage works through local integrators that cinemas already know and trust. With our full support and service organization now based in Europe together with our local integration partners, MasterImage is well positioned to bring beautiful 3D digital images to audiences in every corner of the region," said Kercher.


Kercher joins MasterImage from Eastman Kodak, where he was general manager of the company’s digital cinema business. Lee heads technical operations of MasterImage 3D Europe and has been with the company since 2009. He was most recently vice president of cinema technology. Lee relocates to the UK from Toronto.


MasterImage CEO Younghoon Lee said, "We have been quietly developing and delivering 3D solutions since 2004 for an emerging 3D market, to the point where we are now providing the highest quality 3D experience from cinemas to cell phones. With Brian’s and Andrew’s experience and leadership, our European operation will help us to meet the demands of our growing customer base and deliver 3D images to a worldwide market hungry for 3D content and the means to view it."