Mumbai: For the first time, food service retailer McDonald’s is sponsoring an outdoor concert event in Taiwan and has signed on to be the exclusive partner of Channel [V]’s annual V Power charity concert.
“This year marks Taiwan McDonald’s 7th year of support of the World Children’s Day. We are very pleased to be given the opportunity to be working for the first time with Channel [V] Taiwan for this fabulous charity concert. We hope every McDonald’s wrist band sold, and every V Power concert ticket sold, will be of great help to the sick children receiving care and treatment far from home. We sincerely invite the society and the public to exercise their social responsibilities and be a willing part of this charitable event,” said McDonald’s Taiwan CEO Steven Lee.
“We applaud McDonald’s for its continuous dedication of tremendous resources to children’s welfare programs around the world. We are extremely proud to collaborate with them on such a meaningful event and hope to make use of our V brand in reaching Taiwanese youth with the message of helping those in need,” said Star Taiwan CEO Daniel Cheung.
V Power is Channel [V]’s flagship outdoor concert event in Taiwan, attended by tens of thousands of fans each year. This year, it will be held at Zhongshan Soccer Stadium in Taipei on 29 November. Sixteen super acts have committed to the marathon show, including Wang Lee-hom, Stanley Huang, Lollipop, Lollipop 2, Hey Girl, Will Pan, Show Lo and Rainie Yang. It will be hosted by Channel [V]’s Blackie and his fellow VJ’s.
In promotion of the concert, Wang Lee-hom visited a Ronald McDonald House and performed an acoustic set for the ill children while pop princess Rainie Yang became a McDonald’s restaurant manager for a day and sold wrist bands and tickets to the public. The concert venue has a capacity of close to 60,000 and all tickets have already sold out.
All proceeds will go to the Ronald McDonald House Charities (RMHC) for sick children in rural Taiwan. Over 7,000 ill children in Taiwan have benefited from the Charities over the last year.
Ronald McDonald House is a temporary lodging facility where families of children inflicted with cancer or other life-threatening illnesses can reside while the child receives treatment at a nearby children’s hospital. For nearly 35 years, RMHC has been creating, finding and supporting programs that directly improve the health and well being of children worldwide. RMHC is making a global impact on the most pressing problems facing families today.