MGM, D&G ink licensing agreement for Rocky franchise

MUMBAI: MGM Consumer Products has signed a licensing agreement with Dolce & Gabbana, to produce items based on the studio’s iconic Rocky franchise. Under the agreement, Dolce & Gabbana will introduce consumers around the world to a special collection of Rocky branded T-shirts, tank tops, robes, boxers and sweat pants.

The announcement was made by MGM Consumer Products senior vice president marketing and promotions Paul Flett.

Beginning this fall, the Dolce & Gabbana Rocky line will be available to select high-end boutiques and will feature the Italian Stallion logos and motifs as well as other classic images and title treatments from the treasured Rocky films. The line was introduced last month during the Milan Fashion Show where Dolce & Gabbana models walked the runway with The Italian Stallion branded t-shirts.