MTV partners with mywaves for Video on Mobile

Mumbai: MTV Networks (MTVN), a unit of Viacom, and mywaves, the largest mobile video destination, announced a partnership to deliver MTVN’s first-ever free, ad-supported video entertainment on mobile phones.
Through the agreement, select video clips from VH1, Spike, GameTrailers and additional MTVN brands will be available to mywaves users on the mobile website. Mywaves and MTVN will collaborate to serve video ads on the mywaves platform, further extending MTVN’s advertising sales capabilities in mobile media.
"We’re the leading provider of mobile video in the world, and as we look to extend our reach and open up our vast video content libraries even further on handsets, it’s crucial that we embrace the ad-supported model," said MTVN senior vice president, digital distribution and partner relations Alice Kim. "With mywaves, we’re giving our fans the ability to freely interact with our content in a unique, ad-supported environment, while driving viewership back to our core TV channels, Web and mobile properties."
"MTV Networks sets the creative standard for the most popular entertainment with our young mobile audience," said mywaves CEO and founder Rajeev Raman. "Combined with our reach, the MTVN mobile programming now available on mywaves, offers fantastic value to consumers and advertisers. Our viewers want to enjoy MTVN entertainment anytime, anywhere and this partnership enables us to reach millions of engaged mobile consumers and lead the industry in developing new advertising based business models."
MTVN will provide frequently updated video clips, allowing mywaves users instant, on-the-go access to the freshest and most up-to-date entertainment. Beginning today, users can access VH1’s ‘On This Day in Music’ rock trivia clip. In the next several weeks, mywaves users will gain access to Spike’s ’30 Seconds of a Hot Chick,’ and GameTrailers video reviews and trailers. Video content from additional MTVN brands will be made available on mywaves later this year.
The new agreement strengthens MTVN’s position as the world’s largest provider of diverse programming on-air, online and on mobile spanning nearly every demographic from kids and teens, to young adults, men, boomer and LGBT audiences. MTVN is the leading provider of video on mobile, with more than 80 distribution deals and 40 on-demand and streaming mobile video services worldwide.