MTV, Verizon team up for MTV VOD

MUMBAI: MTV and Verizon have announced that Verizon FiOS TV will be the exclusive on-demand provider of full episodes of the anticipated new series, Randy Jackson Presents: America’s Best Dance Crew (http://www.mtv.com/ontv/dyn/dance_crew/series.jhtml).
 
In an MTV VOD first on Verizon FiOS TV, the episodes will be available just 24-hours after the MTV premiere on 7 February at 10 p.m. ET/PT. Additionally, leading up to the premiere, Verizon FiOS TV is already providing exclusive access to MTV dance-related content including the hottest dance trends emerging in New York City and Los Angeles, and step by step dance instructionals given by dancers featured on America’s Best Dance Crew.
 
”We are always looking for opportunities to enhance the viewer experience, and we are excited to be working with our friends at Verizon FiOS TV who clearly share the same goal,” said Juliette Morris, SVP of Content Distribution and Marketing for MTV Networks. ”Together we are can provide an almost immediate On Demand experience for one of MTV’s most anticipated new series this spring, thereby supporting the value of the platform, and increasing buzz and awareness around the live linear premiere.”
 
”We’re delighted that our Verizon FiOS TV customers will have exclusive on-demand access to MTV’s next great series,” said Verizon FiOS TV content and programming vice president Terry Denson. ”Customers increasingly are turning to FiOS TV for viewing experiences they can’t find elsewhere, and we’re happy to join with MTV to provide another platform for their newest content,” Denson said.
 
Randy Jackson Presents: America’s Best Dance Crew is the first dance competition series showcasing dance crews rather than individual dancers. Week after week, each dance crew will work to show-off their most innovative choreography and sick dance skills. Mario Lopez (Dancing with the Stars) will host and judges JC Chasez (N*Sync), hip hop sensation Lil Mama, and choreographer Shane Sparks (You Got Served) will evaluate the dance crews. They won’t be the only judges as fans also chime in to determine the two weakest crews each week that will battle for their lives, with only one surviving to dance another day. With a crew eliminated weekly, only the strongest will survive to be crowned America’s Best Dance Crew, winning a stellar cash prize and touring contract.
 
Verizon FiOS TV provides MTV programming as a part of its Free On-Demand service. Verizon delivers FiOS TV on the nation’s most advanced fiber-optic network all the way to customers’ homes in parts of 13 states. There will be significant off-channel media supporting the On Demand partnership around this series and targeting potential FiOS TV customers in key markets.

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