MySpace, Zazzle ink music merchandise deal

MUMBAI: Social networking website MySpace has entered into a music merchandise deal with Zazzle, the on-demand retail platform.

The distribution partnership will empower more than six million musicians and bands on MySpace to sell unlimited music merchandise to the MySpace community instantly. The announcement also underscores MySpace’s commitment to offer tools and services to the music industry that benefit artists and consumers alike.

Starting today, musicians and bands on MySpace will be able to create products and sell merchandise by putting the Zazzle Merch Booth widget on their MySpace profile. With Zazzle’s new ‘Model Realview’ technology, these artists can display their very own branded merchandise three dimensionally, on real models in their profile. The Zazzle Merch Booth widget will also enable placement of the artist’s merchandise in a Zazzle gallery, their own websites, fan sites, blogs and more. MySpace users can also use Zazzle to create their own custom items for their favorite musicians and bands.

“MySpace will continue to evolve its industry leading music platform by developing new revenue models, partner integrations, and features that bring bands and fans together. Zazzle’s on demand platform will enable music artists on MySpace to share merchandise with fans like never before,” stated MySpace, VP of Business Development, Amit Kapur.

Musicians and bands on MySpace will be able to sell their merchandise direct from their own online Zazzle Merch Booth, and have it produced and shipped from Zazzle in one day. No upfront costs, fees or contracts are involved.

Zazzle, chief strategy officer, Jim Heckman added, “The landscape of the music industry continues to change at a rapid pace; merchandise and ticket sales are the one constant revenue source for artists on any level. We are thrilled to be working with MySpace to provide an accessible solution to bands large and small for their merchandise needs.”