Myspace.com unveils online music community

Mumbai: MySpace, along with EMI Music, SONY BMG MUSIC ENTERTAINMENT, Universal Music Group, Warner Music Group, and Sony ATV/ Music Publishing has unveiled the new MySpace Music product (http://www.myspace.com/music)

MySpace Music will incorporate the entire music catalogue from The Orchard. The new suite of products, which includes an ever-growing catalogue of premium audio and video content, e-commerce offerings, and user and artist playlists, aims to further enhance the MySpace Music experience as well as provide monetization opportunities for its active music community.

The announcement marks the first phase in an iterative global product rollout which will ultimately include a vast catalogue of premium and promotional content, a wide selection of new user-to-user sharing tools, digital e-commerce opportunities for artists, and ultimately sales of merchandise and concert tickets.  The new MySpace Music functionality is currently available for U.S. MySpace users will also be available in Spanish and fully localized for the MySpace en Español community. Select products including the newly designed music player will be available globally to MySpace’s more than 120 million global users.

The first phase of the new MySpace Music unveils:

The new MyMusic personal music management toolset

Free and unlimited ad-supported, full-length audio streaming

Free and unlimited playlist functionality

Free discography and content catalogues for SONY BMG, UMG and WMG artists

DRM-free MP3 music e-commerce downloads powered by Amazon MP3

Ringtone e-commerce powered by Jamster

The ‘MyMusic’ toolset empowers the MySpace Music community in the U.S. to download, stream, and personalize their music content. The new product allows MySpace users to create playlists for both personal and public consumption and profile display, allowing profile visitors to stream all playlisted content on-demand and purchase MP3s of their favorite songs. Users can virally add a friend’s playlist to their own profile or take songs from a friend’s profile to their own.

In addition to managing and discovering new music, users will now be able to utilize MySpace Music’s enhanced search capability to browse and search for music by artist, song title, or album title. Users can freely stream their preferred content through a personal music player for a seamless listening experience while browsing MySpace or other websites.

U.S. users can purchase DRM-free MP3 music downloads through MySpace Music’s new e-commerce solution powered by Amazon MP3. Now, adjacent to licensed songs within artist profile media players, user-created playlists, and certain music editorial pages, MySpace Music will feature buy buttons that will allow users to download and purchase MP3s playable on all digital music devices, including the iPod. Similarly, users can click on a "Find Ringtones" button—powered by Jamster—within music players to purchase ringtones of their favorite artists.

The first four integrated sponsors to advertise on MySpace Music are McDonald’s, Sony Pictures, State Farm, and Toyota. These brands will be powering customers’ access to a host of new music services. McDonald’s will have presence on MySpace Music’s personal music player giving away a variety of free music downloads. To promote the opening of Sony Pictures’ comedy "Nick & Norah’s Infinite Playlist," the movie studio will be skinning all MySpace Music users’ profile playlists for an entire week with branding from the film. State Farm will have rotating ads among all pages including the Featured Playlist, the Personal Music Player, and MyMusic where members go to create and edit playlists. With "Toyota Tuesdays," the auto company will offer free music downloads and have a strong presence on MySpace Music’s Personal Music Player every Tuesday for a year.

MySpace Music hosts more than 5 million major, indie, and unsigned artists within the site’s music profiles section, which provides for a vast artist-powered collection of songs, music videos, tour dates, blogs, and photos. MySpace’s deep, long-standing ties to the music community have allowed for numerous exclusive features from the most groundbreaking musicians in the world and the its new marketing initiatives will greatly enhance the existing MySpace Music offline concert franchises including Secret Shows, MySpaceLIVE!, Transmissions, Front to Back and The List.

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