NBC Universal launches Universal branded mobile portal in Japan

Mumbai: NBC Universal has launched its new mobile portal in Japan. The portal will go live to coincide with the theatrical run, in Japan, of the movie Wanted starring Angelina Jolie, James McAvoy and Morgan Freeman.

It will offer downloadable content and services to mobile customers via a number of operators, including NTT Docomo, KDDI-au and SoftBank Mobile.

NBC Universal will distribute and market its content and services under the Universal Mobile brand. The service will allow access to content from a number of NBC Universal film and TV properties.

"We are tremendously excited to be launching our ‘Universal Mobile’ business here and will strive to create new and edgy content that expands the digital experience of our fans," said NBC Universal, Japan managing director Taichi Fukuda.

Customers of the three operators will be able to download a variety of mobile content, including themes, tones, decoration emails, made-for mobile comics, flash and casual games.  The mobile portal will also hold fan forums and communities for NBC Universal branded content.  Services will be made available on a pay-per-download and subscription basis, with some services also available on an initial free promotional basis.

"This is the first time that a content portal will be programmed, hosted and managed entirely within the company – it’s a fresh start. The Universal Mobile portal will give Japanese consumers a compelling, medium appropriate and fun way to interact with our brands on their mobile phones." said Universal Pictures Digital Platforms senior vice president mobile & broadband Jeremy Laws.