Mumbai: Nokia N-series will be the exclusive telecom sponsor of the Young Lions Film Competition aimed at supporting young talent in the advertising industry. Each of the creative teams in the film segment will be provided with a Nokia N-series handset with which to shoot their entry in this famous annual competition.
While the teams shoot their stories, Nokia will collect footage to produce regular video blogs highlighting teams in action at http://www.nseries.com/cannes. In addition, the footage will be used for a "behind the scenes" documentary that will be televised globally later on.
"The Young Lions Competition provides us with an excellent opportunity to showcase our Nokia N-series range as the mobile devices for content creation and creativity. With their state-of-the art image and video capture and sharing features, Nokia N-series handsets enable people to take full advantage of their creativity," said Nokia marketing director Johan Eidhagen.
The Young Lions Competition takes place during the famous Cannes Lions International Advertising Festival from 15-21 June. Based on a brief from an organization chosen by the festival, 27 creative teams will use their Nokia N-series device to shoot and edit a 60-second film within 48 hours. The winners will be announced on 21 June.
Nokia will also create The Cannes Experiment, a creative hub in the Palais de Festivals that will give those attending the festival the opportunity to play with some customized Nokia N-series devices and have their work featured as part of a globally televised program that is being shot with same Nokia N-series devices.