MUMBAI: Ocean Distribution has announced the release of nine titles for the Latino marketplace within the United States. These new releases will be sold at Latino targeted Wal-Mart stores nationwide, including those states with larger Latino communities such as California, Illinois, New York, and Texas.
"At Ocean we are focused on offering the best Latino movies. We achieve this by acquiring fresh films and creating cost-effective marketing strategies that ensure we meet the market’s needs. The Latino community is our greatest interest and we want to offer them the best entertainment quality," said Ocean Distribution president Carlos Cayon.
Among the new releases are The Last Silence – El Ultimo Silencio and The Kidnapping / El Secuestro, both films featuring Mexican movie stars such as Luis Fernando Pena, well known for his previous movie hit Love Hurts / Amarte Duele and his role as Rigo in the Mexican telenovela Fuego en la Sangre, and Iran Castillo, Mexican actress and singer famous for her recent roles in telenovelas such as Alborada and Mundo de Fieras.
"Having movies with well-known stars at competitive prices is our way of telling the Latino communities we care about them. We are also working together with Olympusat, our parent company, to create
advertising campaigns through its TV Networks," added Cayon.
In addition to this advertising campaign, Ocean Distribution plans to create consumer awareness by increasing movie exposure in local media.