MUMBAI: Mobile music company Omnifone has come up with the first rollout of its award-winning unlimited music downloads service, MusicStation, in Asia-Pacific with Hutchison Telecommunications (Hong Kong) Limited’s mobile operation 3 Hong Kong.
3 MusicStation will provide 3 Hong Kong’s mobile users unlimited access, when subscribed, to a vast catalogue of music from all the major record labels; Universal Music Group, Sony BMG Music Entertainment, EMI Music and Warner Music Group, as well as leading independents, on a range of new and existing handsets at an innovative price point of just HK$12 per week* (including data charges).
Omnifone, CEO, Rob Lewis stated, “Hong Kong is the gateway to Asia-Pacific and so strategically important for Omnifone’s global ambitions. Partnering with 3 Hong Kong, one of the most innovative mobile network operators in the world, enables us to make the first step in bringing MusicStation to what will be the world’s most important digital music market.”
3 MusicStation also features live charts, a personalised music news service and a music based social network community capability which enables users to make friends, build and share playlists and music recommendations with other 3 MusicStation users.
3 Hong Kong, Chief Operating Officer, Amy Lung added, “At 3 we pride ourselves on delivering an innovative suite of cutting edge services to our subscribers. In launching 3 MusicStation, we are the first operator in Asia-Pacific to rollout an All You Can Eat (AYCE) music subscription service that gives consumers the freedom to access as much music as they want, at any time, anywhere in Hong Kong, on a wide range of new and existing music mobiles over the 3 network.”
Confirming Omnifone’s strategic focus on localisation, Omnifone confirms the 3 MusicStation service features a full traditional chinese interface in addition to an English language interface. The implementation of wide handset reach double-byte character support will also assist other proposed rollouts in Asia-Pacific. The 3 MusicStation service will also be supported by a local Omnifone editorial team providing full editorial support for localised music news and content, a key characteristic of every MusicStation rollout.
The 3 Hong Kong launch comes just weeks after Vodafone announced that it will roll out MusicStation in the UK in November. Further rollout announcements will be made imminently.