MUMBAI: Warner Home Video (WHV) and Paramount Home Entertainment (PHE) will commemorate the 30th anniversary of Elvis Presley’s passing on 7 August 2007.

The man who made blue suede shoes, hound dogs and hip swivels an indelible part of America’s pop culture will come alive again as the two studios pool their DVD sales and marketing resources to release a total of 24 Elvis Presley films. The lead WHV titles in the promotion are Deluxe Editions of Viva Las Vegas and Jailhouse Rock and two Disc Special Editions of Elvis: That’s the Way It Is and This is Elvis (making its DVD debut). The lead Paramount offering is the Lights! Camera! Elvis! Collection presented in a collectible blue suede case.

A series of major events honouring this rock ‘n’ roll icon are being planned throughout this year, the highlight of which is ‘Elvis Week 2007,’ taking place in Memphis from 11 August through 18 August 2007. As part of the festivities, Warner Home Video will be collaborating with Elvis Presley Enterprises, Inc. (EPE) on two “Elvis Music and Movies” nights on the grounds of Graceland Mansion, with outdoor screenings of Viva Las Vegas on 13 August 2007 and Elvis: That’s the Way It Is on 14 August 2007.

WHV also will have a promotional presence at other Elvis Week events presented by EPE, including the Elvis Insiders Conference, “Elvis: The 30th Anniversary Concert” and the “Elvis: Midnight in Vegas Concert.” This year’s Elvis Week, which commemorates the 30th anniversary of Elvis’ passing, is expected to be the biggest edition of the annual celebration of Elvis’ life and legacy to date.