MUMBAI: Pizza Hut Delivery is partnering with blinkbox.com, the online film and TV aggregator, to offer discounted films when customers order a delivery.
The collaboration, conceived and created by Pizza Hut’s retained digital agency, Blue Barracuda, will offer Pizza Hut customers the chance to stream films such as Gran Torino and Ridley Scott’s Body of Lies online, from the comfort of their own home.
Customers will be able to choose from a selection of eight films from a Pizza Hut and blinkbox.com co-branded website, starting from £2.12 including the discount. The films, which range from the latest releases to old classics, will change on a weekly basis.
Blue Barracuda has created an online marketing campaign to promote the offer to Pizza Hut Delivery’s audience of 18-30 year old, predominantly male, film enthusiasts and gamers. The campaign will include email marketing to Pizza Hut’s existing database and onsite banner activity using movie-clip themed creative.
Pizza Hut chief marketing officer Murray Willows said, "We’re always looking for innovative new ideas to help us to reach our core demographic. Our customers love our wide range of freshly made pizzas and pastas, delivered oven hot to their door, and we’re confident that this partnership will help them create the perfect, relaxing night in."
Blue Barracuda CEO Martin Talks adds, "People want a night in, with food, drinks and entertainment but don’t want to cook themselves. Combining an oven-hot pizza with instant video streaming is a quick and simple way to give customers a complete night in with minimum hassle."
Blinkbox.com offers a choice of 5,000 film and TV titles from top tier studios including Warner Bros., Universal, Paramount, Sony Pictures, Twentieth Century Fox and over 15 leading independent producers such as FremantleMedia, All3Media, Aardman Animations and Discovery.
Blinkbox.com CEO and co-founder Michael Comish said, "Pizza Hut is first to market with an innovative idea to provide a complete night’s entertainment for their customers. blinkbox.com was chosen because we are the UK’s first paid streaming service for blockbuster films and TV shows and customers can order a great night in with the latest film and a great meal."
Pizza Hut Delivery customers receive a 20 percent discount on a wide range of films across all genres.