Project Playlist inks deal with Sony BMG Music Entertainment

Mumbai: Project Playlist Inc. has inked an agreement with Sony BMG that will provide its users direct access to Sony BMG’s extensive digital music library of audio and video. By adding Sony BMG’s rich catalog to its service, Project Playlist will enhance fans’ social networking and discovery experience, and ultimately increase the distribution and digital commerce of music content online.

Project Playlist will provide instant access to Sony BMG’s audio and video content including today’s popular artists, catalog classics, and new emerging talent – which will increase user choice and music quality. Project Playlist has become one of the Web’s most popular services where fans can connect with their favorite artists as well as share, discover and purchase music online. Terms of the agreement were not disclosed.

"We are pleased to enter into this content agreement with Project Playlist," commented Sony BMG Music Entertainment president global digital business, U.S. sales, and corporate strategy Thomas Hesse. "We are excited about the company’s efforts to create an attractive user experience around music discovery and support its plan to enhance its free streaming and playlist management service with new opportunities to drive commerce."

"Collaborating with Sony BMG is a significant milestone in our effort to improve the access and quality of content on Project Playlist, and enhance the overall user experience," said Project Playlist founder Jeremy Riney. "We hope that we soon will be able to provide our users with ready access to even more of the music they want in the way that they want it."