MUMBAI:Publicis Groupe S.A. has acquired Chinese independent interactive marketing agency Communication Central Group (CCG).
With 200 employees in
Upon closing, privately-owned CCG will be re-branded Digitas Greater China. This strategic step marks the international roll-out of Digitas in
Digitas Greater China will continue to service all of CCGâ€™s existing clients, including Philips, Unilever, Bank of China (Hong Kong), Intel, HSBC Investments, Hang Seng Bank, Hongkong Land, China Eastern Airlines (Shanghai), Nippon Paint, Hitachi Global Storage Technologies, as well as Digitas clients with footprints in China. Digitas will also be launching Prodigious Greater China. Prodigious Greater China extends the geographic borders — beyond the
Under the new structure, CCG CEO Neil Runcieman will become president and managing director of Digitas Greater China. Runcieman, whose digital activities date back to 1995, is the founder of CCG.
Digitas chairman and CEO David Kenny is charged with the global expansion of the Digitas agency brand, and is also a member of the Executive Committee of Publicis Groupe (P12), where he leads the Groupeâ€™s overall digital and interactive strategy. Publicis Groupe acquired Digitas earlier this year as part of a broad strategic expansion into the digital area.
Publicis Groupe chairman and CEO Maurice LÃ©vy said, â€œThe acquisition of CCG, with its impressive range of interactive and digital capabilities in