Mumbai: Qtrax, the ad-supported digital music service, has inked a global agreement with Sony BMG Music Entertainment that will make Sony BMG’s premier digital music catalogue available to music fans worldwide on the Qtrax platform.
"We are always exploring new and exciting ways of bringing our music to fans in the digital space and are very happy to support Qtrax and their innovative ad-supported business model," commented Sony BMG president global digital business and US sales Thomas Hesse.
Qtrax showcases an ad-supported delivery model that easily and accurately directs revenue back to artists and rights holders. Users who download and install the Qtrax client will be able to use it to search for, discover and listen to a colorful and diverse catalog of high-quality digital music files numbering in the millions. Qtrax will monetize the experience by selling sponsorships and advertising displayed during the search process. Additionally, users will have the option to purchase music and related items from a third party through the Qtrax interface.
"Sony BMG has a well deserved reputation for innovation. We welcome the addition of this vast and vital catalogue to Qtrax’s worldwide service," said Qtrax president and CEO.