RealD and Apollo cinemas enter exclusive agreement

MUMBAI: RealD and Apollo Cinemas have entered into a multi-year partnership to equip all 13 Apollo Cinemas locations with RealD 3D technology. The agreement accounts for up to 40 RealD 3D installations, which are already in progress.

“We think there is an appreciative audience hungry for a first class 3D cinema experience and we think RealD is best placed to help us offer this to our customers,” stated Apollo Cinemas managing director Rob Arthur. 
“This agreement builds on RealD’s market-leading position in Europe and dominant role as the preferred 3D provider in the U.K.,” stated RealD Europe Ltd. managing director Bob Mayson “We’re pleased to partner with Apollo Cinemas, bringing their audience the RealD 3D experience in time for the holiday’s line-up of blockbuster titles.