MUMBAI: RealD has partnered with Greater Union Filmpalast (GUF), operator of the Cinestar circuit, to launch its 3D rollout in the German market. The multiyear exclusive agreement will see the rollout begin immediately to tap the summer’s line-up of 3D films. This agreement builds on RealD’s market leading position and cements the company as the preferred 3D provider in Germany.
"Germany is an important part of our continued European expansion and we’re pleased to partner with top exhibitors like Greater Union Filmpalast to bring the market-leading RealD 3D experience to their Cinestar locations. We’re glad to enter this mutually beneficial relationship as the demand for RealD 3D cinema continues to expand globally," said RealD Europe Ltd. managing director Bob Mayson.
Owner of GUF, Amalgamated Holdings Limited (AHL) Group MD and CEO David Seargeant added, "We are delighted to enter a partnership with RealD for our Cinestar circuit. This marks the first step in our digital strategy for Germany and prepares our cinemas for the incredible line-up of 3D productions."