Mumbai: RealD has appointed Kristina Warner as vice president of marketing. In this role, Warner will be charged with continuing the global expansion of RealD’s market-leading 3D cinema brand, as the impact of next-generation 3D technology continues to change the face of entertainment.
Warner previously served as VP of exhibitor relations for New Line Cinema. There she was responsible for overseeing in-theatre marketing, as well as serving as New Line’s liaison to exhibitors. Warner grew up in the exhibition business and after college joined Columbia Pictures International to start her career in 1995.
"Kristina’s background and her solid relationships with exhibitors and distributors make her the perfect candidate to lead our marketing efforts as we get ready for ’09, which is shaping up to be an exciting year for 3D," said RealD 3D president, worldwide cinema Joe Peixoto. "With the depth and breadth of her experiences, Kristina will be of tremendous value to our company’s growth and our goal to provide moviegoers with a bigger and better experience at the theatre than ever before."
RealD’s next-generation 3D experience has garnered more than 90% of the global market for 3D cinema, with RealD 3D theatres in 27 countries with over 70 exhibition partners. Currently, more than 5,500 worldwide screens are committed to install RealD’s 3D platform. There are over 30 3D titles already announced to be released within the next three years.