Redbox launches Blu-ray rentals for $1.50

Mumbai: Redbox has started rolling out Blu-ray titles with availability at approximately 13,300 kiosks. Redbox will rent Blu-ray Discs at $1.50 per night plus tax and the company expects to have availability across its network of approximately 23,000 kiosk locations by the fall. "Offering Blu-ray rentals is an exciting opportunity for redbox to expand our product offerings and build on the relationships that we’ve established with millions of consumers nationwide” said Redbox President Mitch Lowe. The Book of Eli, Bounty Hunter, Brooklyn’s Finest and Green Zone are among the Blu-ray titles currently available at redbox kiosks.

The number of Blu-ray titles and copies will vary by kiosk and location with new titles being added each week. Consumers can visit to find a nearby redbox location and to check Blu-ray availability in their area. Consumers can return their Blu-ray rentals to any redbox location as part of the company’s rent-and-return anywhere policy. Each fully automated redbox kiosk holds 630 discs, representing up to 200 titles, including standard definition DVDs and Blu-ray Discs at select locations.