MUMBAI: Redbox Automated Retail has inked a multi-year distribution agreement with Lionsgate, thus making available Lionsgate titles at more than 15,000 redbox DVD rental locations nationwide.
The announcement was made by Steve Beeks, President and Co-Chief Operating Officer of Lionsgate, and Mitch Lowe, President of Redbox.
"The multi-year agreement with Lionsgate underscores our commitment to creating winning relationships for our customers and studio partners," said redbox president Mitch Lowe.
The agreement provides redbox customers with greater access to Lionsgate new release titles and popular catalog and direct-to-DVD titles including children’s titles.
"We believe that the Redbox model will ultimately expand the business by increasing the number of impulse rentals and by putting packaged media rentals in places where none existed previously. This agreement gives us tremendous placement for all our films and lowers the impact of low-priced previously-viewed DVDs being sold into the market, which we saw as a growing issue. We believe that this arrangement is a smart opportunity for Lionsgate in the current environment and a win/win for both companies," said Lionsgate president and co-chief operating officer Steve Beeks.