Chapek will report to The Walt Disney Company president and CEO Robert A. Iger.
Chapek will oversee a newly formed companywide consumer products organization, which will consolidate retail and licensing across Disney’s lines of business including Walt Disney Studios, Pixar, Marvel, Media Networks, Interactive Media and Consumer Products.
"Bob’s vast experience, talent and proven track record will be key to implementing a consolidated approach to retail resulting in a more efficient and effective organization. As the retail market becomes more centralized, it is important to provide the consumer with an array of choices in a seamless, coordinated way," said Iger.
Chapek added, "I’m excited about the opportunity to lead our newly expanded team and to grow our brands, franchises and movie properties in the fast-changing retail and licensing marketplace."
In support of the new mission of cross-company retail integration, Walt Disney Studios president Alan Bergman, will assume Chapek’s former responsibilities of theatrical and TV platform distribution of studio movies.