MUMBAI: ROK Entertainment Group, the UK-based mobile technologies, applications and entertainment development company has acquired a 51 per cent controlling interest in Los Angeles-based Fun Little Movies (FLM) for a combination of cash to be paid in monthly installments through September 2009 and shares in the company.
Under the terms of the agreement, ROK and FLM will jointly offer made-for-mobile content, such as comedy short films, to network operators worldwide.
FLM specializes in the development, production and distribution of original mobile-oriented comedy for global distribution. In its nomination for Best Video Producer at the 2007 ME Awards, Mobile Entertainment Magazine said FLM ‘pioneered the advertiser-funded concept’ for mobile video.
FLM’s President and Chief Creative Officer, Frank Chindamo, stated, “ROK’s management team gets it. They see the same potential for the mobile space that we do. We are excited about the new synergies created by joining with a company that understands ‘synergy’ the way we do.”
Chindamo founded FLM in 2004 and is an Adjunct Professor at the University of Southern California (USC), teaching mobile and internet viral screenwriting and producing.
ROK’s President and Chief Executive Officer, Laurence Alexander, ROK commented, “We love what Frank Chindamo and his team at FLM have been doing in the mobile entertainment space. They really understand the medium and what people want from mobile movies. We look forward to expanding the footprint of FLM content worldwide and going forward to develop a whole new portfolio.”
FLM distribution deals include Sprint, Verizon and ATT, as well as several handset makers and overseas partners, from China and Japan to Europe, Africa and South America. ROK will be its primary distributor worldwide.
In addition to marketing ROK TV through mobile operators such as Vodacom South Africa, Avea Turkey, Telenor Pakistan and AIS in Thailand, ROK’s service is also available direct-to-consumers via Nokia Downloads on the Nokia E series handsets across Europe.