Samsung launches HD 3D LED TVs; ties-up with DreamWorks Animation

MUMBAI: Samsung Electronics has launched its full HD 3D LED TV coupled with a host of 3D home entertainment products. Samsung has expanded its alliance with DreamWorks Animation SKG, Inc. to feature an exclusive offering of the Shrek film series in its entirety in 3D for the first time ever.

To make 3D TV more accessible for consumers globally, Samsung unveiled a promotional program where everyone who purchases a 2010 Samsung 3D TV and 3D Blu-ray Player or Home Theater System will receive a 3D starter kit that includes two pairs of Samsung 3D active glasses and a first time, feature-length 3D Blu-ray version of DreamWorks Animation’s 2009 release, Monsters vs. Aliens. Additionally, during the second half of 2010, DreamWorks Animation’s Shrek film series — will be available in 3D Blu-ray for Samsung home solutions.

"Samsung has been the number one company in the global TV market for four straight years, and we remain committed to leading the market by deploying new categories of entertainment like Full HD 3D LED TVs, on which consumers around the world will be able to enjoy their favorite content, including DreamWorks Animation’s Shrek franchise, in their homes. With the widest range of options for 3D home solutions ever, Samsung continues to lead the home entertainment industry by liberating 2D content to 3D, and creating new, immersive experiences for consumers," said Samsung Electronics president of visual display business unit Boo-Keun Yoon.

"It is an incredibly exciting time for the industry at large, as we continue to see the proliferation of 3D in theaters globally at unprecedented rates and now — thanks to Samsung’s innovation leading the charge — the capability to deliver a truly premium 3D experience for consumers in their homes. We are thrilled to be able to offer audiences the exciting opportunity to bring the world and characters of all of our Shrek movies home with them this year in 3D," said DreamWorks Animation CEO Jeffrey Katzenberg.

Samsung will launch the broadest line of 3D home entertainment products in 2010.

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