MUMBAI: McDonald’s has launched one of its largest promotions ever for Shrek The Third.
From high-tech Shrek Happy Meal toys created in eight languages, to an innovative online community dedicated to kids, to the company’s single biggest promotion of fruit, vegetables and milk, McDonald’s is going all out to promote the film. Shrek will arrive at participating McDonald’s restaurants in North America from ‘Far Far Away’ on 11 May 2007, the first stop in the company’s multi-faceted global promotion.
In the United States, McDonald’s is celebrating the arrival of Shrek the Third with its “Go for Green” message. The campaign showcases a variety of food choices including Premium Salads, Premium Chicken Sandwiches, fun desserts and a Happy Meal featuring Chicken McNuggets Made with White Meat, Apple Dippers (fresh, peeled apple slices with optional low-fat caramel dipping sauce), and low-fat white or chocolate Milk Jugs served in child-friendly containers with Shrek packaging to encourage consumption.
Beginning 11 May, participating McDonald’s restaurants in the United States also will offer customers limited-edition Shrek Arch Cards featuring four beloved Shrek characters, as well as four unique collector’s glasses.
In Europe, the company will partner with Nokia to offer a young adult mobile promotion in which customers can send an SMS text message to receive Shrek screenshots, animations and more.
As part of McDonald’s DreamWorks partnership, the studio has created original animation for McDonald’s new global TV spot. The commercial will be customised by countries and will begin airing 11 May in the United States and in select countries around the world throughout the coming months.