MUMBAI: In conjunction with World IP Day celebrations this month, the Motion Picture Association (MPA) premiered It’s a Wrap – an educational video that goes behind the scenes to provide an insight into the workings of the Singapore film industry and how a movie is made.
Guest of Honour, Associate Professor Ho Peng Kee, Senior Minister of State for Law and Home Affairs released the DVD at a function with film industry professionals, students and members of the Honour Intellectual Property (HIP) Alliance in attendance.
The video premiered in conjunction with the premiere of IP Man 2, a semi-biographical Chinese martial arts film, and a sequel to the 2008 hit film IP Man.
It aims to highlight the people whose careers and livelihoods depend on the returns gathered from the screening of movies in the cinemas, on genuine DVDs and legitimate online services. Students will be made aware of the various occupations and roles in movie-making ranging from sound technicians to script writers and why content protection is important. Familiar faces from the local film industry like Lim Kay Tong, Juan Foo and Wee Li Lin shared their film-making experiences on camera in this production put together by local production studio Ark Pictures.
The video will be distributed to schools across Singapore by HIP Alliance, a key outreach and educational initiative under the Intellectual Property Office of Singapore, with an objective for all students to appreciate, recognize and respect the hard work and intricacies that go into making a movie.
"Students might not be aware of the number of people who come together to make that movie that you see on the screen. While they will easily recognize some of the faces that appear in this video, there are many more they don’t normally get to see. We hope their contributions will be seen in a new light, so that young people come to appreciate the all blood, sweat and tears that go into every aspect of movie-making," said Motion Picture Association (MPA) vice president and deputy managing director, Asia-Pacific Frank Rittman.
"All their livelihoods depend on the revenue from cinema ticket sales and I hope knowing these facts will spur them to think about content protection and to value original work. We would also like to thank the film-making community in Singapore for their wholehearted support and unstinting participation in this project. They have made this video truly theirs, and it is a great honor and privilege for us to be a part of such a project," he added.