MUMBAI: Internet TV platform provider Maven Networks Inc has announced that Sony BMG Music Entertainment and FT.com are launching new consumer video offerings on the Maven Internet TV Platform. Sony BMG and FT.com chose Maven for its leading-edge, highly scalable technology platform that makes it easy to manage and syndicate online video to a global audience while retaining brand and advertising control.
Sony BMG aims to syndicate â€œSony BMG Musicboxâ€, its online consumer video experience, to its network of hundreds of web properties in up to 19 European countries and multiple languages. The Maven-powered Sony BMG Musicbox players, featuring content from a wide range of Sony BMG artists, will be automatically delivered in each marketâ€™s native language through geo-targeting, and monetized through interactive advertising to millions of potential monthly unique visitors. The Sony BMG Musicbox initiative leads the companyâ€™s strategy to develop a worldwide, direct-to-consumer branded music video experience for its extensive media library of thousands of music video assets.
â€œSony BMG is delivering a visually rich and compelling video experience to satisfy the huge demand for Internet video. Our Maven-powered players are a critical part of our overall strategy to develop a direct-to-consumer proposition based on our ever-growing library of world-class content, creating great value for both our artists and their fans. Working with Maven as one of our critical technology partners will allow us to rapidly deploy video players across
FT.com will use Mavenâ€™s state-of-the-art syndication platform to deliver all of its video content on FT.com. â€œAs Maven has experienced in the