Sony Electronics signs digital deal with Regal Entertainment

MUMBAI: Sony Electronics and Regal Entertainment Group have inked an agreement for the installation of Sony 4K digital projection systems across the latter’s entire circuit over the next three – five years, which will create the most extensive 4K deployment to date.

"The rollout of these Sony 4K systems gives Regal the opportunity to utilize the latest technology to provide our patrons the best available presentation. Sony’s state-of-the-art 4K systems produce the highest levels of resolution, contrast and overall image quality," said Regal Entertainment Group CEO Amy Miles.

Approximately 1,500 of the Regal screens will also be outfitted for 3D digital projection, using Sony’s newly introduced dual-lens adaptor technology.

"Regal has always been at the forefront of merging technology with entertainment to create a dynamic movie-going experience. The innovative design and capabilities of the 4K projectors are a perfect fit for supporting their commitment to deliver not only the highest-quality 2D and 3D digital projection, but also alternative content, live theatrical events and more," added Sony Electronics digital cinema business vice president and head Gary Johns.

Sony 4K projectors offer the highest image resolution of all projection technologies, producing 8.8 million pixels. 4K technology provides image resolution four times greater than 2K projection systems and slightly more than four times greater than high-definition.

The Regal and Sony agreement is part of an initiative being led by Digital Cinema Implementation Partners, LLC (DCIP), an organization formed in 2007 by Regal Entertainment Group, AMC Entertainment and Cinemark USA, Inc.

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