Sony, Paramount, Warner, Lionsgate join hands with DivX for digital movie downloads

MUMBAI: DivX, Inc. and Film Fresh have joined hands with major Hollywood studios like Lionsgate, Paramount Pictures, Sony Pictures Home Entertainment and Warner Bros. Digital Distribution to offer movies in the high-quality secure DivX format for download to own.

With this new service available at www.FilmFresh.com, full-length Hollywood movies can be downloaded and played on the millions of DivX devices that have shipped into the market, including DVD players, digital TVs, gaming consoles, Blu-ray disc players, and portable DVD players. Consumers have the freedom to transfer their DivX movies via DVDs, USB drives, SD memory cards, and portable hard drives, or streamed over a home network for playback on other registered DivX Certified devices they own–all on supported products from top consumer electronics brands such as LG, Philips and Toshiba.

Film Fresh is an online film destination offering a one-stop shop for movie lovers of all types and ages at www.FilmFresh.com. In addition to Film Fresh’s large catalog of Hollywood movies and films from around the world available on DVD and via download, the site offers daily commentary on new films, and extensive opportunities for audiences to communicate using the latest social networking applications.

Titles available for download at Film Fresh will include the latest weekly Hollywood releases; recent films such as Pineapple Express, 17 Again, 3:10 to Yuma, Hancock and Watchmen; arthouse titles like The Lives of Others, Religulous and Crouching Tiger, Hidden Dragon; contemporary horror films such as My Bloody Valentine and the Saw franchise; classics like Glengarry Glen Ross, 2001: A Space Odyssey and Reservoir Dogs; popular franchises like Spider-Man, Harry Potter, The Matrix and Batman; plus a variety of films for children, including Stuart Little.

"Film Fresh is now a one-stop shop for film enthusiasts of all kinds, and we are quite excited about our expansion into premium Hollywood content. Our partnership with DivX goes back to the founding of Film Fresh. We have always believed that DivX offers the best download choice for consumers, since it gives people the freedom to own and watch films on a wide variety of electronic devices from many different manufacturers. It’s a good fit with Film Fresh’s central mission–expanding the audience for film. Download-to-own is going to play a critical role in the future of film distribution, and Film Fresh will provide the films people want to see, in whatever form they want to see them," said Film Fresh founder and CEO Rick Bolton.

"Through our agreements with Film Fresh and the studios, we are able to bring Hollywood movies in the high-quality DivX format to U.S. consumers for the first time. This brings the DivX vision to reality by giving consumers the freedom to download high-quality DivX videos and enjoy them on any DivX Certified device from top manufacturers. With millions of DivX devices shipped, including DVD players, Blu-ray players, mobile phones, digital televisions, and gaming consoles DivX presents a powerful consumer-focused open solution that is ubiquitous and already in many homes," added DivX CEO Kevin Hall.

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