Mumbai: Nigel Clark has returned to Sony Pictures Entertainment as senior executive vice president of international marketing, it was announced by Sony Pictures Worldwide co-presidents marketing & distribution Valerie Van Galder and Marc Weinstock.
Clark is a respected industry veteran who throughout his career has specialized in international marketing. He has a long history with Sony, serving in a similar capacity before leaving the company in 2003 and joining UIP in 2005.
Clark will be responsible for directing the head-office team in the coordination and implementation of the marketing and publicity strategies for the international theatrical launches of all titles released by Sony, including acquisitions and local productions, and overseeing the tactical execution of the approved plans by the local territories.
"Clark is quite simply one of the best international marketing strategists in the business," said Van Galder. "He has been involved in launching some of the most successful and creative worldwide campaigns in recent memory. More importantly, he understands that each territory has its own unique marketing DNA and he knows how to expertly navigate those subtle nuances and generate great results."
Weinstock added, "Clark is respected by filmmakers and Sony executives and is well known by our marketing managers around the globe. He knows how to effectively work with our teams in each territory so that our campaigns are properly tailored to maximum effect wherever we release our titles throughout the world. It’s great to have Clark back on our team."
Clark said, "After working with the Sony team on Quantum of Solace I am thrilled to be formally returning to the studio in this new capacity, and I am excited to be again working with some of the best worldwide and international executives in the business, both in Culver City and around the world."
Clark first joined Sony in London as European marketing supervisor in 1990. In 1994, he was promoted to vice president of marketing for Europe, the Middle East and Africa. Two years later, Clark was tapped for the position of senior vice president international marketing, transferring to the Los Angeles home office to oversee theatrical marketing for all territories outside of North America. He was promoted to executive vice president in 2000 and left the company in 2003 when he joined UIP as executive vice president international marketing.
During his time at UIP, he oversaw the international releases for King Kong, MI:3 (Mission Impossible III), War of the Worlds, Madagascar, Munich and An Inconvenient Truth, among many others. Most recently, he served as a marketing consultant for EON Productions on the launch of Quantum of Solace.