MUMBAI: Film & Kino, the Norwegian cinema organization has reached a non-exclusive agreement with Sony Pictures Releasing International (SPRI) for rollout of digital cinema.
Under this agreement, subject to booking terms, SPRI will supply its theatrical content in digital format to Norwegian exhibitors outfitted by Film & Kino with DCI-compliant digital projection systems, and will make certain financial contributions to Film & Kino for a limited time to promote digital cinema deployment in Norway.
“We are very happy with the agreement with SPRI and would like to thank Sony Pictures for their support to help make digital cinema a reality in Norway,” said Film & Kino director of consultants Jorgen Stensland.
Digital Cinema will enable both exhibitors and distributors to realize substantial benefits, including higher quality, non-degradable prints and better protection against piracy. The cost of this rollout will be shared by Film & Kino along with distributors and cinemas. The rollout will begin immediately, as all necessary agreements are now in place regarding financing and system installation and integration.
“This is a great success for the Film & Kino team, Norway, and its movie-going audience. We have managed to make deals with the six major Hollywood studios, and at the same time, providing exhibitors with innovative digital technologies, while respecting the traditional relationships between exhibitors and distributors,” said Film & Kino acting director Roar Svartberg. “Digital cinema is an important part of our overall strategy to enhance the theatrical experience for consumers all around the world. We look forward to a positive working relationship with Film & Kino and welcome them as a partner in achieving that overall strategy,” said Sony Pictures Releasing International Corporation president Mark Zucker.
