Mumbai: Digital media company DivX announced an agreement with Sony Pictures Television International (SPTI) to enable online retailers in international markets to offer SPTI feature films and TV content.
The content will be available for secure download in the high-quality DivX format for playback on DivX Certified consumer electronics devices powered by the next-generation chipset solution. This agreement follows an agreement DivX announced with Sony Pictures Television for domestic format approval in January.
"The extension of our relationship with the Sony family will enable consumers around the world to easily and securely access and enjoy high-quality, premium content from the Sony library on a variety of devices beyond the PC," said DivX CEO Kevin Hell. "We are pleased that Sony Pictures Television International recognizes the value of the DivX digital media solution and we look forward to partnering with international retailers to bring this solution to market."
"We welcome the opportunity for international retailers to distribute Sony titles in a secure manner using the DivX format and to offer international consumers the ability to easily and flexibly enjoy Sony content across a variety of devices," said SPTI senior vice president, new media Paul Littmann.