Sony to provide content to ReelTime

MUMBAI: ReelTime Rentals has executed an agreement with Sony Pictures Television, a subsidiary of Sony Pictures Entertainment, to provide select motion picture film content to ReelTime’s existing content roster.

Under the terms of the agreement, Sony Pictures Television has agreed to provide ReelTime with feature films spanning new release hits such as Spider-Man 3 and Superbad, runaway animated family hits such as Surf’s Up and a multi-genre library of titles including Taxi Driver, Dr. Strangelove, Blackhawk Down, Starship Troopers in addition to many other popular titles.

ReelTime COO Mark Cramer commented, “While Sony Pictures Entertainment has always been a true pioneer in the world of content creation, they were also one of the first major Hollywood studios to understand the importance of — and make a commitment to — fostering the digital distribution of content. Our partnership with Sony Pictures Television represents a major milestone for ReelTime.”

Sony Pictures Television executive vice president of digital distribution and mobile entertainment Mike Arrieta said, “ReelTime’s IRDS delivery platform is a compelling distribution outlet. We are pleased to find another high-quality way for consumers to gain access to our content via this format.”