Sony unveils Blu-ray player & BRAVIA Theatre systems

MUMBAI: Sony has unveiled its latest Blu ray player. Incorporating the latest in cutting edge technology, the BDP-S360 delivers pristine 1080p picture quality, with full 7.1 surround sound via a compatible AV receiver. This can be achieved through newly incorporated DTS-HD and Dolby TrueHD decoding capabilities, the first time these features have been made available on an entry level Blu-ray player from Sony.

Sony is also launching three new BRAVIA Theatre systems, the HT-FS3, HT-SS360 and HT-SF360, which provide high definition sound to fit seamlessly with high definition images produced by the BDP-S360 and create a superlative home theatre experience.

By offering the opportunity to immerse yourself in the exciting world of BD-Live, the BDP-S360 takes interactive entertainment to another level. This feature continues to break new ground, breathing fresh life into your movie viewing by allowing you to download and stream bonus content such as additional scenes, trailers and movie-based games. The BDP-S360’s built-in USB port means that exclusive additional content can also be downloaded from special websites dedicated to movies boasting these features and saved onto an optional USB flash storage device.

"The BDP-S360 is a gateway to a whole new world where movies are a total immersive experience. We believe that the BDP-S360 is a must for every HDTV owner, as it combines sleek product design with high-class performance features. This new model shows we are 100% committed to the constant development of our Blu-ray range to ensure that we are incorporating the latest format advancements. Blu-ray is the ultimate HD format and the interactivity of Sony’s Blu-ray players is the main reason so many of us are choosing them as the basis for our home entertainment experience," says Sony Europe senior business manager home video marketing Julien Dalle.

Consumers don’t need to throw out their existing DVD movie libraries; instead, they can give them a new lease of life with the BDP-S360. Equipped with Sony’s Precision Cinema HD Upscale technology, the BDP-S360 can convert standard definition signals to 1080p, providing a near high definition picture via High Definition Multimedia Interface (HDMI) so that you can enjoy seeing your favourite films in a whole new way.