Sony unveils branded James Bond products

MUMBAI: The Bond fever is slowly and steadily gaining momemtum as the world waits for the upcoming James Bond film Casino Royale. The latest is that Sony Electronics is offering movie fans and gadget-lovers an opportunity to gear-up like Bond with Sony’s exclusive Bond Collection products.


Casino Royale will be released worldwide on 17 November, 2006 from Columbia Pictures and Metro-Goldwyn-Mayer Studios.


The collection, available exclusively on and in Sony Style retail stores, features limited-edition 007-branded models of VAIO TX and UX series ultra-portable PCs, Cyber-shot digital cameras and Micro-Vault media storage devices.


All of these products will feature the 007 logo and the VAIO PCs will come pre-loaded with exclusive Casino Royale content, such as wallpapers and screensavers. Each limited production 007 model is numbered and comes with a certificate of authenticity.


“Both James Bond and Sony have always provided a cool-factor that consumers have grown to love. We are excited to be able to offer these collector’s items exclusively through Sony Style,” said Sony Electronics senior vice president for Sony Style Hiro Kawano.


To take the Bond experience to the next level, consumers can try their hands at one of four Sony-product branded casino games at Players can choose from BRAVIA Blackjack, VAIO/Intel poker, Cyber-shot T-50 slots or Blu-ray Disc roulette. Now through 17 November, participants with a winning hand receive a printable game chip, redeemable at participating retailers, including Sony Style, for a chance to win prizes, including a $50,000 Sony merchandise prize package, a $5,000 shopping spree, and a weekend getaway for two.


The Bond Collection products can be purchased as a bundle, which includes a choice of either the VAIO VGN-UX007 along with 007 Cyber-shot DSC-T50 and a 1GB Micro Vault for approximately $3,200 or the VAIO VGN-TX007 with the Cyber-shot DSC-T50 and 1GB MicroVault for approximately $3,900. The bundles come with an aluminum attache carrying case and a James Bond welcome kit. The 007 Cyber-shot DSC-T50 and the Micro Vault can be purchased individually for approximately $600 and $60, respectively. The Bond Collection will be available starting 10 November, with pre-orders currently available on


Daniel Craig stars as “007” James Bond, the smoothest, sexiest, most lethal agent on Her Majesty’s Secret Service in Casino Royale. Based on the first Bond book written by Ian Fleming, the story recounts the making of the world’s greatest secret agent. Martin Campbell is directing the 21st adventure in the 44-year-old franchise, from a screenplay by Neal Purvis and Robert Wade and Paul Haggis.