Sony’s Crackle.com expands movie slate offering

MUMBAI: Sony Pictures Entertainment’s video website Crackle.com will expand its feature film offering to nearly 100 titles.

Crackle will present some of the best movies from Sony Pictures’ library, adding new content monthly. Among the new films available is Spider-Man 2, which is immediately available, along with Groundhog Day, Stripes, A Few Good Men, 1941, American Hardcore, El Mariachi, several Godzilla movies, Big Fish, The Fan, LaBamba, People vs. Larry Flynt, Johnny Mnemonic, La Femme Nikita and others. Honda will be the launch sponsor.

Sony Pictures Television (SPT) senior vice president, digital networks Eric Berger said, "Our movie line up is unmatched online. These are the movies that matter for guys 18-34 and this is the next step in creating our direct to consumer network."

Additionally, Crackle will now be offering a new service called Crackle Cinemactive, an interactive game based on pop culture facts related to movie video clips from films and stars. Viewers select a theme and then play against the house, or sit back and learn about their favorite films.

"Cinemactive brings a whole new element to online filmgoing. From themes such as ‘Appetite for Apatow’ to ‘Villain Hall of Fame,’ we’ve used our library to create an interactive game experience around movies for those who think they know everything about them, or those who just want to learn more in a fun way," said Berger.

The announcement was made at a digital content showcase for advertisers, hosted by SPT president of advertiser sales Amy Carney. "Crackle’s movie offering gives advertisers the chance to associate their brands with some of the best pop culture icons," said Carney.

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