MUMBAI: Star is all set to launch Star Mandarin Mobile in Australia in partnership with digital media publisher News Digital Media and telecommunications company 3 Australia.
Star Mandarin Mobile is Australia’s first Chinese language subscription based mobile TV service and is available to 3 mobile users at A$1 a day or A$4 a month. To start, the service features three of Star’s top rated Mandarin programs –
• Blackie’s Teenage Club – Channel [V] Taiwan’s highest rating program with VJ Blackie leading 20 Mei Mei’s who have now become the phenomenal girl band Hey Girl.
• Gossip Queen – Hosted by Regine, Gossip Queen is one of Taiwan’s highest rating talk shows.
• The Cave – Contestants endure various physical and intellectual challenges in this elimination show.
More top rated Mandarin television shows will continue to be added to the lineup of programs.
Star vice president program strategy and development Donovan Castillo-Mohlman said, "As the leading television broadcaster in Asia, Star is committed to making its popular content available ‘on the go’ and connecting it with mobile users in Asia and throughout the world. We are excited about the collaboration with News Digital Media and 3 in Australia and look forward to rolling out more services soon."
News Digital Media director of corporate development Sue Klose said, "We are delighted to join forces with 3 in the launch of Star Mandarin Mobile our first mobile TV venture. That we’ve been able to secure such great programming from our sister company Star, makes the launch even more exciting."
3 mobile head of content Kate Pepper said, "Offering our customers diversity of content is key and we are very pleased to offer our Mandarin speaking customers a great new mobile TV channel. Now they will be able to watch some of Asia’s most popular Mandarin programs on the go."
3 mobile also hosts News Digital Media’s moshtix mobile site as part of its suite of mobile sites on offer to its customers.