McDonald’s and Lucasfilm Ltd. have teamed up to create a Happy Meal program for Star Wars: The Clone Wars, which will be available for a four-week period (15 August – 11 September).
"We’re very excited to announce our first-time collaboration with Lucasfilm Ltd., brought to life through our Star Wars: The Clone Wars Happy Meal. Families and Star Wars fans alike are sure to enjoy this exclusive Star Wars experience at McDonald’s," said McDonald’s USA marketing manager Rebecca Anderson.
Based on the action-packed, CG-animated theatrical release Star Wars: The Clone Wars, from Lucasfilm Animation, the Happy Meal features a collection of 18 bobble-head toys designed exclusively for McDonald’s. The collection includes classic Star Wars characters as well as all-new characters from The Clone Wars, all uniquely designed in Lucasfilm Animation’s signature style. McDonald’s guests will receive one of 18 Star Wars toys with the purchase of a Happy Meal at participating McDonald’s restaurants.
From Star Wars: The Clone Wars, the characters include Anakin Skywalker, Obi-Wan Kenobi, Yoda, Asajj Ventress, Ahsoka Tano (Anakin’s new padawan learner), Captain Rex, Padme Amidala, C-3PO and R2-D2. The Happy Meal collection also features favorite heroes and villains from the entire Star Wars Saga: Luke Skywalker, Han Solo, Princess Leia, Chewbacca, Wicket the Ewok, Darth Vader, a Stormtrooper, Boba Fett and General Grievous.
McDonald’s has also invited customers to continue their Star Wars experience online with a Jedi quest at the new Happy Meal Virtual World.
"McDonald’s continues to look for innovative and relevant ways to inspire play and fun times for kids and families — both in our restaurants and, now at home with our new Virtual World at happymeal.com. Parents and their kids will find a safe online experience that is free every single day and that motivates kids to take on challenges that empower them and inspire their imaginations," said Anderson.