Starbucks, iTunes bring new program for customers

MUMBAI: Starbucks and iTunes announced Pick of the Week, a new program that offers coffeehouse customers a chance to discover complimentary new music and music videos each week. Pick of the Week featured artists include Carly Simon, Duffy, Counting Crows, Adele, Sia, Hilary McRae and many more.

Each Tuesday, more than 7,000 Starbucks company-operated locations in the US will stock a new Pick of the Week download card redeemable on the iTunes Store (www.itunes.com) for a complimentary song or music video hand-picked by the Starbucks Entertainment team and iTunes. The first Pick of the Week, available at participating Starbucks locations, is Counting Crows’ new song, Washington Square.

"With Pick of the Week, Starbucks will leverage its trusted curatorial voice in music and entertainment through its partnership with iTunes to provide our customers with a world-class digital discovery experience," said Starbucks Entertainment president Ken Lombard.

"Pick of the Week provides an incredible way for Starbucks customers to discover great new music and videos for free on the iTunes Store," said Apple vice president of iTunes Eddy Cue.

Once Pick of the Week cards are distributed customers will then have up to 60 days from the date they are available to redeem their complimentary digital entertainment offering on iTunes.

In October 2007, Starbucks and iTunes teamed up to launch Song of the Day, which offered Starbucks customers the opportunity to pick up a new complimentary download hand-picked by Starbucks Entertainment and iTunes each day for a month.

Pick of the Week is the next phase in a partnership between Starbucks and Apple which began with the launch of the Starbucks Entertainment Area within iTunes in October 2006 and the launch of the iTunes Wi-Fi Music Store at select Starbucks locations in October of 2007.

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