Mumbai: As it prepares to roll out its first interactive MyStudio recording studios at US malls and other venues, Studio One Media has signed a multi-year licensing agreement with EMI Music Publishing.
MyStudio recording studios will allow consumers to create personalized music videos, as well as videos for modelling, comedy, dating, resume, auditions and personal messages, and post them online for public viewing. This agreement will give MyStudio users access to EMI Music Publishing’s vast catalogue, spanning thousands of compositions by songwriters and recording artists including Alicia Keys, Fergie, The Fray, Marvin Gaye and Natasha Bedingfield.
MyStudio recording studios can be used by amateurs and professionals alike to record original compositions or famous songs. Each MyStudio contains 10 plug-in ports for electrical instruments such as guitars, DJ turntables, bass, drums, pianos or violins. The studios provide professional recording studio-quality sound from their specially engineered acoustic design, combined with a proprietary audio signal sequencing process.
Users will also be able to personalize their videos by choosing from hundreds of backdrops, which appear through the use of Hollywood green-screen technology. Minutes after creating a video, users will be able to view them online at http://www.MyStudio.net, share them with their friends and family, and download them to their cell phone.
"Studio One Media’s business model is an exciting step forward in the user-generated content space, giving music fans the ability to use music from some of the world’s greatest songwriters in their creative endeavours, and then share the end-product with friends and family," said EMI Music Publishing music services and licensing senior manager Anna King. "We’re pleased to work with Studio One to offer consumers this new service, and at the same time provide songwriters with a potentially valuable new source of revenue."
"Studio One is delighted to team up with EMI Music Publishing on this agreement, which will provide our customers with exclusive and unprecedented creative opportunities in the creation of their own music videos," stated Studio One Media brand development and licensing manager Coreen Murphy.
"EMI’s licensing agreement allows the public to legally incorporate some of the most popular music into their videos to showcase their talents for private and public viewing. In addition, the videos can be entered into music contests offered on MyStudio.net or linked to popular social networking websites," he added.