MUMBAI: Sundance Kabuki Cinemas in San Francisco installed Dolby 3D Digital Cinema in its 160-seat auditorium four in time for Disney/Pixar’s Up opening on 29 May.
"Sundance Kabuki Cinemas is a destination experience with reserved seating and exciting features including balcony bar seating, the Sundance Kitchen restaurant, and the Bar Bistro. Dolby 3D is the perfect addition to the Sundance Kabuki cinema experience and I know patrons are going to be impressed with the premium quality the solution provides," said Sundance Cinemas executive vice president of marketing Nancy Gribler.
In choosing Dolby 3D, which utilizes standard white screens, the Sundance Kabuki Cinemas avoided the added cost and quality compromise associated with the use of a silver screen for 3D presentations.
In addition, Dolby 3D supports both 3D and 2D presentations without the need for a dedicated 3D auditorium. The system switches effortlessly between 2D and 3D in the same projector and auditorium. Sundance Kabuki patrons can see a 2D movie in the afternoon and a 3D movie can be shown that evening using the same auditorium. With Sundance Kabuki’s eye on the environment, Dolby 3D was a natural choice, as the solution uses environmentally friendly passive reusable 3D glasses.
"Beyond the premium viewing experience Dolby 3D now brings to Sundance Kabuki patrons, we are pleased to know that Sundance Cinemas recognizes the environmentally friendly aspects of Dolby’s reusable glasses. The Dolby 3D solution fits perfectly into the spirit of Sundance Kabuki, which looks to offer patrons a quality moviegoing experience in an enjoyable entertainment environment," said Dolby Laboratories senior director of cinema marketing Page Haun.
The exhibitors can display content on larger screens to bigger audiences. Current NEC DLP cinema projector customers will be able to make this upgrade easily and in the field. NEC is offering this service to customers through both NEC factory engineers or through factory training provided to the exhibitor and independent service engineers, allowing for a flexible transition to the new NEC NC2500S-A projector. All digital cinema 3D technologies will benefit from this upgrade.
"NEC continues to push the limits of its digital cinema technology with the continued promise to provide theatre owners and their patrons with the very best on-screen image. Placing the first production models in one of the most prestigious screening theatres in the country was a given for us, and we are so pleased with the reaction from their senior executives and are excited to bring theatre goers an even better viewing experience," said NEC Corporation of America general manager, digital cinema division Jim Reisteter.