Technicolor 3D surpasses 250 screens in North America

Mumbai: Further supporting the successful launch of Technicolor 3D, the 35mm 3D solution, Technicolor announced it has installed its Technicolor 3D system on more than 250 screens in North America just four months after its debut in theatres. This milestone demonstrates the continued industry demand for 3D and exhibitor confidence in the Technicolor 3D format as a high-quality, affordable 3D solution.

Technicolor 3D was launched in theatres on March 26 with How to Train Your Dragon, followed by Clash of the Titans, Shrek Forever After, The Last Airbender, Despicable Me, and Cats & Dogs: The Revenge of Kitty Galore. Next up for the format will be Piranha 3D from The Weinstein Company on August 20.

“We’re thrilled to have surpassed 250 screens in just a few months. Exhibitor feedback has been great from both a theatre operations and audience satisfaction perspective. We’re glad to be able to provide a technology solution that helps to bridge the gap to solve the current shortage of digital 3D screens, and bring 3D to audiences in markets of all sizes,” said Technicolor’s Creative Services division president Joe Berchtold.

“The technology gives our patrons the opportunity to view motion pictures as never before, combining the highest levels of resolution, contrast and image quality to produce precise, life-like images in vibrant colors,” said Portland-based Hollywood Theaters COO Clyde Cornell.

"We have installed Technicolor 3D on 14 screens to date, and plan to add another six. Operation has been trouble-free, our customers are happy, and since the first picture, every installation has made money for us," said Alberta-based Magic Lantern Theatres president of Edmonton Tom Hutchinson.

"Technicolor 3D has provided us with an excellent, cost-effective 3D solution, allowing us to remain competitive in our markets while we wait for an accessible digital plan to develop. We now have at least one Technicolor 3D system at each of our locations, and will likely add more before the end of the year," said North Carolina-based Carolina Cinemas owner of Charlotte Bill Banowsky.

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