MUMBAI: Technicolor has reached an agreement with Bow Tie Cinemas to install Technicolor 3D in all Bow Tie locations on 25 of its 150 screens.
Technicolor 3D is a new 3D system for 35mm projectors, enabling exhibitors to equip theatres for high-quality 3D at a fraction of the cost of installing a digital 3D projection system.
The Technicolor 3D system utilizes a next-generation 3D lens for projectors and film prints created with patent-pending digital processes to optimize the motion picture image for 35mm 3D projection. Bow Tie will install Technicolor 3D in advance of the first film available in the Technicolor 3D format: How to Train Your Dragon from DreamWorks Animation SKG, Inc. on 26 March.
"Our customers have resoundingly expressed their desire to see 3D films and we have responded by making sure that top quality 3D presentation will be a part of the movie-going experience at every Bow Tie Cinema. Technicolor 3D delivers the high-quality presentation that our customers expect, and allows us to utilize our existing equipment to accommodate the crowded upcoming 3D release schedule," said Bow Tie Cinemas CEO Ben Moss.
"We’re proud to launch Technicolor 3D with our partners at Bow Tie Cinemas. 19 3D movies have already been announced for 2010, and less than 10% of screens worldwide currently have digital 3D capability. We’ve developed a high-quality solution that addresses the 3D screen scarcity issue and allows exhibitors an affordable way to bridge the gap to digital," said Technicolor’s Creative Services business president Joe Berchtold.