Technicolor authors more than 50% of Blu-ray 3D titles

MUMBAI: Technicolor is set to deliver more than 15 Blu-ray 3D titles, leading the industry in 3D compression and authoring services.

As announced at CES in January earlier this year, Technicolor produced the very first Blu-ray 3D disc, DreamWorks Animation SKG, Inc.’s Monsters vs. Aliens, which was bundled with Samsung’s 3D-capable HDTV and their new Blu-ray Disc Player. Technicolor’s leadership in 3D compression and authoring services augments the company’s position in offering comprehensive 3D workflows from production through distribution.

"Technicolor provides best-in-class technology that allows us to deliver the highest-quality Blu-ray 3D product into the homes of our audiences. We are thrilled that Monsters vs. Aliens is already in the marketplace and look forward to making additional DreamWorks Animation titles available later this year," said DreamWorks Animation co-president of production John Batter.

Technicolor provides full turn-key Blu-ray 3D services utilizing its first-to-market, high-quality MVC compression tool, 3D authoring and programming with BD-JIVE and its advanced depth analysis tool for 3D subtitles and graphics. All tools were developed in house leveraging Technicolor’s Research and Innovation resources. Technicolor’s 3D design services have also provided cutting edge on-screen 3D graphics for broadcast and Blu-ray Disc titles.

“When we envisioned the 3D workflow, we really focused on leveraging a well integrated supply chain with a focus on quality and efficiency. We have already reduced our production times for Blu-ray 3D by 50% and we are on track to match the production times of a typical 2D Blu-ray Disc,” says Technicolor Digital Content Delivery division president Chuck Parker.