Mumbai: Technicolor and CinemaNow have announced that the two companies have partnered to offer online retailers a better way to deliver the digital content consumers are demanding.
Under the new partnership, Technicolor and CinemaNow will provide a seamless, fully-integrated platform for the electronic delivery of movies, TV shows, music and software to consumers via a broadband Internet connection. This platform will include content encoding and encryption, digital rights management (DRM), hosting and storage, promotions and ad management, streaming or download delivery, order fulfillment, reporting, and forensics.
This end-to-end delivery channel will utilize Technicolor’s purpose-built infrastructure and CinemaNow’s well-developed storefront and Media Manager application to facilitate new and exciting developments in electronic content distribution.
Online retailers wishing to enter the digital market or to replace legacy solutions will benefit from optimized user interfaces, streamlined infrastructure and an extensive reporting system provided by the end-to-end offering that CinemaNow and Technicolor’s Electronic Distribution Services (EDS) business will offer.
Emerging digital delivery services such as e-Copy and second session, which are supplementary digital versions of physical DVDs purchased at retail stores, and online downloads will work across CinemaNow’s entire ecosystem of compatible consumer electronic devices including PCs, portable media players (PMP), digital television sets (DTV), set top boxes (STB), and network attached storage (NAS) devices from manufacturers such as Archos, Dish Network, HP, and Samsung.
Technicolor EDS senior vice president and general manager Scott Dougall said, "This is the next stage in the evolution of the broadband digital supply chain. As the distribution of content transitions from physical to digital, a new streamlined infrastructure is required. The partnership between CinemaNow and Technicolor will bring together and unify two major pieces of a traditionally fragmented solution."
Under the terms of the partnership, CinemaNow and Technicolor will also collaborate on special projects including adding HD movies to CinemaNow’s library of more than 10,000 titles available via embedded stores and consumer electronic devices. The partnership will also enable CinemaNow to expand internationally, leveraging Technicolor’s digital supply chain services including preparing and hosting movies with subtitles and foreign language audio tracks.
"As an innovator in this industry, CinemaNow always seeks to partner with those that share our vision of creating an unparalleled consumer experience," said CinemaNow president and COO David Cook. "By combining Technicolor’s superior infrastructure with our proven distribution technology, our goal is to provide the most effective way to date for online retailers to deliver digital entertainment to their customers."