Thomson adds ArcLight Cinemas for digital projection systems

MUMBAI: Thomson, through its Technicolor Digital Cinema business, has signed an agreement with ArcLight Cinemas, the Los Angeles, Calif.-based theater circuit, to provide digital projection systems at the prestigious ArcLight Cinemas in Hollywood. The deal also encompasses ArcLight’s world-famous Cinerama Dome, home to many red-carpet movie premieres, where Technicolor has previously been testing its systems.

"ArcLight has become synonymous with state-of-the-art motion picture presentation," said Technicolor Theatrical Services executive vice president and Technicolor Digital Cinema COO Curt Behlmer. "We are proud to have been selected as their digital cinema provider, and are excited to play a role in further enhancing the exceptional movie-going experience which they have created for their customers."

"We’ve gotten positive feedback on our digital presentations in the Cinerama Dome," said ArcLight Cinemas executive vice president, head film buyer Gretchen McCourt. "We look forward to continue working with Technicolor as we bring digital cinema to additional ArcLight auditoriums."

Each theatre installation will feature Technicolor’s fully integrated networked systems, which includes a satellite system for content delivery and the Technicolor Theatre Management System (TMS). The Technicolor TMS is a software solution that enables exhibitors to control theatre automation and manage all content such as trailers, advertisements, and features with simple drag-and-drop technology. The digital cinema systems will be supported by Technicolor’s maintenance services with 24/7 remote monitoring to ensure system health.

ArcLight Hollywood and the Cinerama Dome are the latest high-profile Los Angeles theatres to be equipped with Technicolor Digital Cinema projection systems. Other Technicolor installations include Mann’s Village and Bruin in Westwood, Grauman’s Chinese in Hollywood, and Criterion in Santa Monica; as well as National Amusements’ The Bridge Cinema De Lux in West Los Angeles.

ArcLight’s installations are part of Thomson’s previously announced North American digital cinema beta test. Technicolor Digital Cinema has installed digital cinema systems with several prominent exhibitors in North America and Europe including Cinemaworld, Clearview Cinemas, iPic Entertainment, Mann Theatres, National Amusements, Wehrenberg Theatres, Zyacorp’s Cinemagic Stadium Theatres, and Kinepolis Group in Belgium.

All hardware and software placed in each site will conform to industry-standard specifications published by Digital Cinema Initiatives LLC (DCI). Furthermore, the Technicolor Digital Cinema plan is technology agnostic, enabling both exhibitors and studios to benefit from the best available technology.

As previously announced, Thomson has signed digital cinema equipment usage agreements with DreamWorks SKG, Sony Pictures Entertainment, Twentieth Century Fox, Universal Pictures, and Warner Bros. to facilitate the roll-out of up to 5,000 digital projection systems in North America. Under the separate, long-term accords which began in late 2006, each of these studios has agreed to distribute content digitally throughout the United States and Canada and pay a virtual print fee to Thomson for screens equipped with Technicolor Digital Cinema systems.

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