THQ & Double Fusion renew global in-game ad partnership

MUMBAI: In-game advertising company Double Fusion has expanded its relationship with THQ Inc. Through a new agreement, Double Fusion will now offer a portfolio of dynamic advertising opportunities across new THQ AAA titles for the PLAYSTATION3 including UFC 2009 Undisputed, and MX vs. ATV Reflex.

"We are thrilled to be representing some of the top video games from THQ, including the multimillion-unit-selling MX franchise. Marketers have responded enthusiastically to advertising opportunities available on the PLAYSTATION3, and titles like THQ’s add breadth and depth to our already substantial offering," said Double Fusion president and CEO Jonathan Epstein.

"We are pleased to work with Double Fusion to deliver in-game advertising that enhances the real-world experience of our fighting and racing titles. Double Fusion’s extensive reach enables us to maximize the opportunity to deliver premium advertising content to the gaming audience," said THQ president and CEO Brian Farrell.

As the in-game marketplace grows, Double Fusion has realized continued revenue growth in line with a record-breaking sales quarter for the video game industry. THQ is poised to tap into this industry momentum as its deal underscores Double Fusion’s commitment to offer advertisers and agency partners the broadest possible range of advertising opportunities for marketers looking to reach the coveted 18-34 male demographic. THQ will also tap Double Fusion’s sales, marketing, integration consulting, and dynamic in-game advertising technology programs and solutions.