Transformers: Revenge of the Fallen crosses $40 million at Imax

MUMBAI: Paramount Pictures release Transformers: Revenge of the Fallen: The Imax Experience, directed by Michael Bay and executive produced by Steven Spielberg, has crossed the $40 million box office milestone worldwide after its fourth week in release from 169 Imax theatres domestically and 61 Imax theatres internationally.

Since the film’s launch on 24 June, 2009, the Imax release has contributed more than 8.5% of the film’s $365 million total domestic box office on less than two per cent of the screens.

"The growth of our network has made it possible for this film to deliver these fantastic results in a relatively short period of time. We’re very happy with the strong performance so far and we’re confident that it will continue to show strong legs as we enter the final week of its run," said Imax CEO Richard L. Gelfond.

"This has been a great run for Imax theatres, which have posted strong results during the last month. The special Imax sequences have added an extra level of excitement to the Imax release and we once again have reason to thank Michael, Steven Spielberg and our partners at Paramount," added Imax Filmed Entertainment chairman and president Greg Foster.

Transformers: Revenge of the Fallen: The Imax Experience features select scenes filmed with Imax cameras. Director Bay has seamlessly integrated the Imax footage with state-of-the-art CGI and visual effects to create an unprecedented look and feel for the sequel to Transformers. The movie sequences shot in traditional 35mm have been digitally re-mastered into the unparalleled image and sound quality of The Imax Experience with Imax DMR (Digital Re-mastering) technology. The Imax DMR scenes appear in the traditional letterbox shape, while scenes shot with Imax’s cameras will expand vertically on the Imax screen.